Its not too late to get Marketing Results in 2012! Join us on September 26, 2012 at the Metropolitan Event Center and learn the most effective methods for attracting and keeping customers!
Tag: Event Marketing
As a card-carrying techno geek I own a smartphone, iPod, iPad, HD TV, feature-rich universal remote controls and most of the latest technology. Since I bought most of it online, savvy retailers utilized analytics to profile me as a buyer of all things technical. And they would be right.
However, all of this got me thinking. As critical as technology is to building a successful business, it cannot replace the need for the human element. Technology does not purchase products and services; people do. Although Apple may argue with me, we do not have relationships with technology; our relationships are with people. Our strategic partnerships are with people rather than technology. For centuries, business has succeeded without a lot of technology. Yet, in the history of the world, I cannot recall a single business that has succeeded with out people.
If you follow the stock market you know it is not faring too well. While it has been up, it’s also gone right back down, losing all of the gains so far this year! Not a pretty picture. The reality is that most of us small business owners have little or no control over what happens on Wall Street. What matters most to us is what happens on Main Street.
What’s so special about event marketing? In short, it is extremely powerful because it gives you exposure to hundreds of prospects in your target market, which can net you a much higher return than other marketing tactics. Read the full article for details.