Its not too late to get Marketing Results in 2012! Join us on September 26, 2012 at the Metropolitan Event Center and learn the most effective methods for attracting and keeping customers!
Filed under: Marketing
Networking is not about handing out business cards and telling everyone what you do. It’s about asking questions and seeing how you can help and serve people.
When people say “I don’t get anything out of networking events, I have gone to them, handed out business cards and I’ve gotten nothing”, we have to go back to the first rule of networking. Remember, it’s not about you, it’s not about what you get; it is about what you give.
In working with numerous business owners and being involved in several turnarounds over the course of my career, I have found that many are seeking a large magic bullet or a major overhaul to turn their business around. In most cases, I have found that major changes are not necessary. The good news is that, in most situations, all that is needed is a simple tweak here and there to turn a business around. Let’s look at a couple of examples.
Are you hoping to achieve better results in 2012 than what you experienced in 2011? Although hope and faith are certainly important ingredients for success, they are not a substitute for a good plan. And don’t forget the old definition of insanity: “To continue what you have always done while expecting different results.”
As a card-carrying techno geek I own a smartphone, iPod, iPad, HD TV, feature-rich universal remote controls and most of the latest technology. Since I bought most of it online, savvy retailers utilized analytics to profile me as a buyer of all things technical. And they would be right.
However, all of this got me thinking. As critical as technology is to building a successful business, it cannot replace the need for the human element. Technology does not purchase products and services; people do. Although Apple may argue with me, we do not have relationships with technology; our relationships are with people. Our strategic partnerships are with people rather than technology. For centuries, business has succeeded without a lot of technology. Yet, in the history of the world, I cannot recall a single business that has succeeded with out people.
Are you ready to start marketing on Facebook but don’t know where to begin? Just follow the simple steps outlined in this article and you will be on your way. Also, check out further Webinars and workshops about marketing with Facebook in this article.
MainStreetChamber is dedicated to helping small business to increase sales, revenue, profits and growth. In addition to monthly networking events, we offer specially designed workshops and seminars delivered by recognized experts to help members gain the knowledge and skills they need to grow their business.Read full article and watch video.
If you follow the stock market you know it is not faring too well. While it has been up, it’s also gone right back down, losing all of the gains so far this year! Not a pretty picture. The reality is that most of us small business owners have little or no control over what happens on Wall Street. What matters most to us is what happens on Main Street.
Central Minnesota Development Company selected to start making loans up to $200,000 under new SBA Intermediary Lending Pilot Program. Read full article for details.
Why are people on social media networks?
The answer to these questions and more were discussed on The Peter McClellan Show during a recent broadcast promoting the Aug. 10 SCORE Minnesota Social Media Boot Camp II. MainStreetChamber members, blog readers, and their guests are encouraged to check out the SCORE event which will feature 10 area social media professionals answering these questions and more. Presentation topics include The Digital Switch, Discovering Your Customer’s Search Habits, An Insider’s Look at Engaging with Smartphone Technology, Connect Your Way to Success on LinkedIn, Google Places: Reach Your Neighbor with Local Search, and Facebook Basics to Build Your Business. A complete list of presenters, who will be available for Q&A throughout the event, is available at http://www.scoreminnesota.org/boot-camp-ii-speakers/
MainStreet Chamber is a proud sponsor of the SCORE Social Media Boot Camp II. President – MainStreetChamber – East Metro Chapter Michael Sasso will present “Thinking like a Marketer” and will share his top social media Work Harder Not Smarter time-saving tips. Mike Clough, State Director of MainStreetChamber Minnesota, was the organizer of the first SCORE Minnesota Social Media Boot Camp in 2010.
Here are the answers to the headline questions: It depends. And, they are looking to make connections. To learn more about using social media to promote your business, listen to The Peter McClellan Show featuring SCORE-Minnesota mentor Al Hanzal and Reciprocate LLC owner Karen Emanuelson by clicking here: www.kkmslive.com/MP3/PM_7_25_11.mp3
Registration and details on the SCORE Social Media Boot Camp II are available at http://conta.cc//SCOREBootCamp. Register by Thursday, Aug. 4 to save $25 off the full-day event admission.
1 Comment July 29, 2011